Shop New Arrivals Daily

The latest trends and best of the classics selected by us, for you.

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Fashion At Your Fingertips

Want first dibs at the new? Download our app and stay up-to-date with all of our latest finds, trends we are loving, and exclusive offers. It's time to keep The Village Shoppe Online right in your pocket!

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Woman smiling and holding a red-and-white striped gift box while wearing a cozy oversized light beige sweatshirt with bold red ‘MERRY’ lettering. The background features a chic boutique setting with jewelry and floral decor, and a vertical pink banner on the left reads ‘merry & bright’ in cursive.

It's Tiiiiiime!🎄

In our *best* Mariah Carey voice, of course! Winter weather, hot chocolate, Christmas lights, and presents under the tree... Christmas time is here for 2026! This year's holiday trends are in the palm of your hand. It's as easy as adding to your VS shopping cart! Look forward to cozy knits, the best of the basics, athleisure style sets to mix-and-match, and more must haves for the season. As always, we are bringing you the coziest lounge wear, easy and essential matching sets, must have tops, all new denim, and all the accessories your jewelry box needs.

SHOP THE NEW
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Two smiling women wearing elegant cape-style wrap coats with tie waists — one in cream and one in camel. They’re standing in a chic boutique setting with jewelry and floral decor. A pink vertical banner on the left reads ‘bringing you the best’ in cursive.

North Alabama's Finest Ladies Specialty Store

If you're looking for a fun and fabulous shopping experience, look no further than The Village Shoppe! Our Women's Fashion Boutique, located in the heart of Muscle Shoals, Alabama, has been serving up style for an impressive 58 years! From chic and trendy to classic and timeless, we've got it all. And the best part? You can shop in-store or online! That's right, you don't even have to leave your couch to get your fashion fix on women's tops, bottoms, & accessories! So, what are you waiting for? Come on down to The Village Shoppe, or browse our new arrivals to find your next fashion obsession. You won't regret it!

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