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Shop New Arrivals Daily

The latest trends and best of the classics selected by us, for you.

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Fashion At Your Fingertips

Want first dibs at the new? Download our app and stay up-to-date with all of our latest finds, trends we are loving, and exclusive offers. It's time to keep The Village Shoppe Online right in your pocket!

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Bring the Heat

Turn Up the Heat

Sunshine... we have missed you! This year's trends are in the palm of your hand. It's as easy as adding to your VS shopping cart! Look forward to fun florals, bold patterns, stunning color ways, and more must haves for the season. As always, we are bringing you the coziest lounge wear, easy and essential matching sets, must have tops, all new denim, and all the accessories your jewelry box needs. Get ready to warm up your wardrobe, because we are bringing the heat this season!

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Bringing you the best - The Village Shoppe, Women’s Fashion Boutique, Shop Online and In Store - Located in Muscle Shoals, AL.

North Alabama's Finest Ladies Specialty Store

If you're looking for a fun and fabulous shopping experience, look no further than The Village Shoppe! Our Women's Fashion Boutique, located in the heart of Muscle Shoals, Alabama, has been serving up style for an impressive 58 years! From chic and trendy to classic and timeless, we've got it all. And the best part? You can shop in-store or online! That's right, you don't even have to leave your couch to get your fashion fix on women's tops, bottoms, & accessories! So, what are you waiting for? Come on down to The Village Shoppe, or browse our new arrivals to find your next fashion obsession. You won't regret it!

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Customer Love 💕

  • "The Village Shoppe Online is a great place to shop. So many cute things are available for every occasion or everyday. The people are wonderful and helpful, and they have become great friends. All of them are fun, friendly, and will help in any way they can to find just what you are looking for. I totally recommend The Village Shoppe Online for great choices for any wardrobe."
    - Caren

  • "I love shopping at the Village Shoppe Online! They are my go to place. They take care of their customers, and when they learn what you like they keep you in mind when buying at market or when things come in they think you will like. They have all the classic and up to date styles & trends. They also carry my favorite brands! But, most importantly, they become your friends and you are family. It’s like shopping with your BFF or sister. They go above and beyond to help you with whatever your need for whatever occasion. They are family owned and have been here over 55 years. They are an icon in the community and when you shop and wear from The Village Shoppe, you feel like a million bucks!"
    - Sonora

  • "The Village Shoppe is my go to shop! Beautiful clothes. The best class of people working. More like friends when you shop. Always a great experience!"
    - Vickie